Star Wars Lunchables

For those of you who are cringing to find out that I do on occasion feed my children lunchables I apologize.  (But when they cost $1.50 at the store and you have a coupon, it's hard to resist.)  

This last Tuesday I let Jake and Joe pick out a lunchable and to their surprise the lunchable had a punch out Star Wars game connected to the box.  I am assuming this game was in someways supposed to resemble a Pokemon game, but whatever the intent, it has become my kid's favorite game.  It's crazy that 4 small little card that either beat or tie their opponents cards can be so much fun.  For whatever reason, it must be the key to the lunchables, McDonalds happy meal, etc. . . . enterprise.  I will never cease to be amazed that both popularity and fortune can come to a product if simple, mindless toys and games are attached.